( Jeremy McGilvrey, San Antonio, Texas) A few new marketing and promotional ideas for all sorts of businesses.
New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses.
Jeremy McGilvrey is Award Winning Digital Marketing Consultant and Here Jeremy shared half a dozen marketing ideas to get you thinking
Free Gift Article Teaser
What’s the magic word in Marketing? Yeah, that’s right… FREE! It’s the basic foundation of Marketing. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…”
The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights
A One Hour Coupon
Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.
Product User Contests
If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They would return repeatedly to see new stories, and the results of the competition.
Word Links For Sale
Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.
Advertising On Cereal Boxes
A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.
Pay For Article Placement
Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.
Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.