By Open PR Published December 6, 2021
Jeremy McGilvrey, CEO of Jeremy McGilvrey Digital Marketing Agency, Houston Texas – Running a membership site is a relatively hands-free process once you have all your automation and deliverables in place.
However, even with automation, there will be a few tasks that will require daily monitoring and action.
If you are a beginner and want to Start Your Own Membership Site? Read This First!
Support enquiries/tickets –
If you have a successful membership site with lots of members and your profit margin is good, you may outsource the task of handling support to a freelancer. With a bit of training from you, they’ll be able to answer enquiries and technical support tickets.
It’s imperative that all support tickets, especially those from paying subscribers are handled in a timely and efficient manner. Your retention rate will suffer if your support desk is slow and unhelpful.
Furthermore, someone who is interested in signing up for your membership may have an enquiry. If you reply to them quickly, they’ll be much more likely to sign up. If you delay too long, their passions would have cooled and they may not join your membership. Money loves speed.
So, the growth of your membership site is affected by the quality of your support. Check on tickets/enquiries daily or hire someone to do it for you.
Being present in the ‘community’ –
One of the best ways to have engaged subscribers is to have a Facebook group for your members to be a part of. They can engage with one another and gain valuable insights.
In some cases, being a part of the ‘community’ may encourage many subscribers to carry on staying in your membership because they enjoy the friendship and guidance in the group.
Spend 15 to 20 minutes a day in your Facebook group engaging with your subscribers. Answer their questions and share useful information and a dose of entertainment.
By being present in your group, it shows that you’re not an absentee site owner. People want to buy from other people. So, make sure you have this crucial human touch when running your membership site.
Check the feedback –
Occasionally, you may have members who cancel their subscriptions. It’s not fun, but it will happen. You’ll need an exit survey (with a list of options for them to choose from) to let you know why they’re quitting.
The feedback will let you know if they’re leaving because of financial reasons or if they’re not satisfied with the quality of the content and so on.
Analyzing feedback will be extremely useful for making improvements to your membership site. This will prevent future subscribers from leaving because of the same reasons.
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Constantly looking for ways to improve –
Spend 30 minutes a day coming up with new ideas for your membership. During these 30 minutes, you’ll want to brainstorm new topics for your content, new tactics to try to sell your program to more people, new advertising ideas, and so on.
By forcing yourself to think of new ways to improve your site daily, you may strike upon a technique or method that boosts your income. Like Steve Jobs said, “Innovation distinguishes between a leader and a follower.”
So, keep innovating and testing new ideas out. You’ll never know which one will be a winner.
Traffic generation –
Lastly, and MOST IMPORTANTLY, you’ll need to spend an hour or two daily doing some work to let more people know about your membership site.
The goal is to have a freebie that you promote to get people on your list. You’ll then have a 7-day email sequence that delivers value and builds trust. Once that’s done, the following emails will mention and promote your membership site.
Post relevant engaging content on different social media platforms and have links pointing back to your freebie offer. You might want to use paid advertising to generate more traffic too.
It doesn’t matter which platforms you use. In the end, all roads lead to Rome… or in this case, your landing page for the visitor to sign up. From there, it’s just a matter of email marketing.
By actively promoting your site and generating traffic daily, you’ll ensure that you get more eyeballs on your landing page… and ultimately, more members in your membership site.
Pay attention to the daily tasks and be on top of things. Do not rest on your laurels once your membership site is making money.
When it comes to achieving success with a membership site, there’s one rule – If you’re persistent, you’ll get it. If you’re consistent, you’ll keep it.
Jeremy McGilvrey is an award-winning sales funnel and website expert and the CEO of Houston’s Texas No.1 Digital Marketing Agency.
Jeremy provides high-quality websites, sales funnels, and landing pages design and development services and is trusted by more than 3000+ clients and businesses.