Jeremy Mcgilvrey's tips and tricks for creating a best landing page design
Jeremy Mcgilvrey

Tips and Tricks for the Best Landing Page Design by Jeremy McGilvrey

Jeremy Mcgilvrey is Award Winning Digital Marketing Expert and sharing his tips for the best Landing Page Design

Landing pages are a critical part of developing a sales pipeline, so it is crucial to understand how to use them and ensure they are well planned, designed, and executed. It’s also important to continually evaluate how well your landing pages are performing.

A landing page should be very focused with one clear message, supported by a headline that will engage visitors. An optimized landing page can effectively transform prospects into leads and ultimately into customers.

The Goal of a Landing Page-

The goal of a landing page will vary depending on what you are trying to accomplish:

  • If you are trying to build an opt-in email list, the goal will be to get visitors to sign up and provide their email.
  • If your goal is to sell a product, you may develop a creative landing page design that drives people to purchase
  • If your goal is to get people to register for an event, you may find the perfect landing page looks different than those designed for product sales or email capture.

There is no one single approach to creating a good landing page design; what works the best will depend on the goal you have for your landing page.

8 Tips and Tricks for the Best Landing Page Design –

When coming up with the best landing page design for your business, there are a few key concepts that you should keep in mind.

1. Include a prominent call to action. This should be your landing page’s focus, so don’t be afraid to be clear about what you want your visitors to do and use eye-catching colors and pictures.

2. Keep your call to action message short, between two and four words.

3. Use action-oriented verbs, like “Join,” “Get,” “Request,” and “Subscribe.”

4. Incorporate a subtle hint of persuasion and urgency.

5. Use language that is consistent with your brand messaging and identity.

6. Be clear and direct, so visitors know exactly what to expect when they click on your call to action button.

7. Use engaging pictures, graphics, and videos.

8. Minimize scrolling. Your most important information should be on the part of the page visible on the screen before a visitor has to scroll down. It’s essential that you optimize this for both desktop and mobile visitors. If visitors do have to scroll, consider repeating the call to action button, so it is always visible.

When it comes to the perfect landing page design for your business, this is not a set it and forget it exercise. If your landing page is not converting as well as you had hoped, analyze and adjust – make the tweaks and changes necessary until you find the formula that converts visitors into buyers.

Pro Tip for making it to the end: Use free software such as Tinypng.com to compress your images before you place them on your landing pages. Images that load fast do wonders for conversions.

Thank You

Jeremy McGilvrey

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4 thoughts on “Tips and Tricks for the Best Landing Page Design by Jeremy McGilvrey”

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